If you have read the previous article about Real EstatePhotography: How to get started? (Part I), you may get a general idea about how
to get into this field. And this article will share the next steps in creating
your own real estate photography business.
Build your own portfolio
In order to make clients know you are the real estate
photographer they are looking for, the first thing you should do is creating
your profession portfolio. So how to create a cool portfolio in a short time
without paying much money? The answer is finding some available houses and
offering to shoot for free. Some will choose to ask their friends or acquaintances
for help. Some will approach to the real estate agents which have bad images to
request for shooting without charge. However, there are some situations
which real estate agents send photographers to their worst listing ever because that’s
the only way they’d risk using an unknown photographer, even for free.
Therefore some of photographers prefer to look up the holiday homes for rent
because they are generally high end properties with beautiful features,
kitchens and views. Whatever methods you do to find a property for shooting,
remember to showcase your most unique and creative work in your portfolio
Build your network
After building your portfolio, it is time to let the world
know who you are.
Create your professional real estate photography website
A website is the place where you show off your work and creates trust from customers. Every potential client will want to look through your
past work and it doesn’t get easier than clicking on a link to do so. The
easier you make it for them to see your work, the better your chances of
getting the job.
If you can’t create a website, you can ask help from a Web
designer who will build a simple but nice web page with all the functions you
want on a WordPress platform, get the hosting up and make sure it works across
platforms. When having a website, your duty is creating interesting and useful
contents which attract clients to visit your website and view your work.
Making use of social media sites
Creating your own social media sites such as Facebook,
Instagram, Google+, Pinterest, and Tumblr... to get access to more potential clients. Your potential customers are real estate agents or home sellers - who also have to use social media to advertise their listings. Therefore, the chance for you to get more clients through social media will be higher
Instagram - a social networking site all about photography- with more than 700 million users is widely considered the perfect social media platform for real estate photographers.
Moreover, Instagram creates a
gallery-like space which has visual influence on viewers and you - photographers
can take advantage of this. You can post photos from sessions,
behind-the-scenes video, and everyday shots that help show your personality.
And all that content can help you get found by clients. Using hashtag is also a
great way to let customers find you, too.
Without a doubt, Facebook is the king of social media with more than 2 billion users worldwide. With the huge number of users, your chance to get access to potential customers is pretty high. Facebook also allows users to create their own fanpage/groups. You can make use of this feature to create your own fanpage and show off your photos there. Joining groups for real estate agents or home sellers will be a wise choice to get the target customers.
Linkedin is a professional networking online with 467 million users worldwide, but the platform provides a robust marketing and engagement system featuring group discussion boards, private messaging and blogging.
While Facebook or Instagram is used by all kind of ages, Linkedin
is mainly used by enterprises or businessmen to establish their professional
reputation online.
Pinterest with 150 million users is used to post images. Using pinterest, you can find the people who need you. According to a study by Millward Brown, 87% of users have purchased a product or service because of Pinterest, and 93% said they use Pinterest to research future purchases.
Moreover, when using Pinterest, you can create as many boards
as you want to pin your products. Board in Pinterest is like category. In each
board, you can pin all the products related to the topic. So that, customers
will find it easy to follow up.
One more interesting thing from Pinterest is Pins link straight to your website. If
anyone clicks on your pin, they’ll be taken right to your website to learn
more. That’s why about 5% of all referral traffic comes through Pinterest — once
your audience decides they want to learn more, they’ll be led straight to you.
Here are some strongest social media which all the
photographers have to use. There are hundreds of social networks you can
utilize to expand your reputation to the world.
This is just the basic info you should know expanding a real estate photography business. Hope this information can be useful somehow.
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